If you are new to SEO, you’ve likely been bombarded with dozens and dozens of new words and acronyms! So much so it can feel terribly overwhelming. But don’t panic! You don’t need to be an overnight expert to succeed with SEO.
Bite size chunks!
In this article, we’ll start you off with ‘anchor text’. What is it and just how important is it in SEO?
Table of Contents
Anchor text refers to the blue ‘clickable’ text in a hyperlink on a web page or document. These allow users to identify what the link is pointing to and thus be able to navigate accordingly.
Here’s an example of what anchor text looks like on the page:
In this example I am talking about the importance of optimising the slugs on each page of your website and then I have linked to an external resource that will teach you why and how to do this.
I could have written longer anchor text (e.g., “why and how to shorten your URLs”), but in this case there is enough context provided.
While anchor text might seem insignificant, getting it right is actually rather important.
The fact is, if your anchor text is somewhat vague, most of your users will be less inclined to click on it. And those who do follow the hyperlink and end up on a page that isn’t relevant to them, they’re going to immediately abandon the page, thus signalling to Google that the linked web page isn’t all that helpful.
Link with intention.
There are a variety of anchor text types to be aware of:
In the ever-evolving landscape of logistics and supply chain management, the role of technology has… Read More
A Mid Cap fund invests in equity and equity-related instruments of mid-cap companies. According to… Read More
In an undeniably serious and cutthroat business climate, organisations persistently look for techniques to further… Read More
The former pioneer of BlackBerry smartphones, converted to embedded and cybersecurity, announces its intention to… Read More
Sextoys have long been shrouded in stigma and secrecy, creating unnecessary barriers to open discussions… Read More