How To Create An Effective Company Logo? Ideas And Advice
Find out how to create a custom company logo from scratch that is original and easily memorable—all the tips for creating an effective brand.
Creating a customized and effective company logo is one of the first actions to which anyone who gives life to a company must pay more attention. First, it must be original and easily memorable, but the design process must also follow other fundamental rules. Now, how to create a winning brand for your company or business.
What is a logo: the definition
A logo is the graphic representation of a company, activity, or product and summarizes what you want to communicate and how you want to be recognized. The logo is often accompanied by a slogan, defined in the advertising jargon “payoff,” which helps strengthen the brand’s identity.
The characteristics of an effective logo
For a brand to be effective, it must be simple, one that minimizes any detail that can cause confusion in the eyes of an observer, including colors. Creating a simple company logo also means creating a logo that is easy to recognize and remember, in terms of lines and colors, and connected to the Brand to which it refers. Before designing a logo, you need to know some general principles, which it is good to keep in mind, in any case, purely indicative.
The design must be original; that is, it must not resemble an existing one and must be able to cause an emotional impact on the viewer. In the same way, however, it must be appropriate, that is, appropriate to the sector and the relevant public.
A winning logo is also a lasting logo, able to survive the fashion of the moment while retaining its values of uniqueness and originality. The trademark must then be versatile; that is, it can be used indifferently in all situations in which it is required to show it. For this, the logo should be made in vector graphics, which is a technique used to obtain images that can be enlarged or reduced without “graining” or loss of detail.
How to create a truly effective logo?
In choosing a company logo, it is advisable to be inspired by what the company does, what objectives it sets itself, what is its target audience and what you want to convey with the brand. To avoid the risk that the trademark you have in mind has already been used, you can consult the various databases of patents and trademarks present online. In the same way, however, you can draw inspiration from the many sites created ad hoc to host original and creative logos.
Creating a company logo: the first steps
On a practical level, before creating the logo on a computer, it is advisable to work with paper and pencil and produce some sketches. But then the idea will have to be turned into a computer project. This step requires technical knowledge and ad hoc programs capable of effectively translating the initial idea of the logo into a real brand.
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