Google Ads – What Is It? How Does It Work?
Google Ads is an advertising system that includes the Google search engine and a network of websites integrated with it, such as well-known portals, blogs or forums. It is dedicated to managing and building campaigns. Thanks to it, every entrepreneur can more easily attract new customers, remind them of his offer and increase brand recognition, achieving more and more profits.
How does Google Ads work?
The service previously known as Google Adwords offers the possibility of creating and managing an advertising campaign. Basic ads are displayed in response to specific queries related to keywords, precisely targeting the needs of people looking for a service or good. In the panel, we can independently define rates and adjust costs to our financial capabilities. For basic types of ads, we usually pay for the clicks themselves. We can also set a price for views or interactions. The content prepared by us is available immediately after launching the campaign, with the increase in conversion generating its effectiveness.
Ads in Google Ads
This system allows you to build many different types of content. The basic format is the text results in the search engine that redirect the user to the target page. For the needs of mobile devices, you can prepare an extension of the “connection” type, allowing you to establish telephone contact with the advertiser. Online stores can promote themselves with PLA Shopping ads, displaying product photos and prices. Many companies campaign on YouTube and Gmail by presenting their suggestions in the form of short videos or emails. It is also possible to use banners, animated and flexible, precisely tailored to the needs of the entrepreneur.
Why is it worth using Google Ads?
It is a tool that combines numerous advantages. It allows you to precisely reach the target group, increasing the sales opportunity. It allows you to run an effective advertising campaign without generating high costs. In Google Ads, we have full control over expenses and results, easily improving ads. We adapt the content to selected devices, managing their duration and schedule on an ongoing basis. We can also set experimental ads and pause and reactivate ads that will be visible within minutes of being triggered. Google Ads is a system that allows you to run both local and global campaigns. By displaying ads in the most popular Google search engine, we have a great chance to spread and develop our project.