How To Build Content For a Website: B2B
B2B, Although preparing a company’s listing website is the first challenge for any business, the whole process is not as simple as it may seem. Finding out what, where and how to write can make an entrepreneur sleepless: after all, this page is his business card.
Instead of creating a new version of your website every few months, it’s better to do it once and rightly. Below we present a list of the most common problems, thanks to which every detail will be properly taken care of. To work!
See-through the eyes of the client
Why a website in the B2B business at all? It is she who holds the entire sales funnel together. After clicking on the advertisement, each user will find it, leave their e-mail address here, and download the free e-book from there. Nowhere else will he read the description of the products or services and learn the details. It is for the client that we design the website.
Nevertheless, many companies make the same mistake and are not influenced by the needs of users at all. And yet they have been operating on the market for some time and know their target! The basic question that should accompany us is: how to help the customers who will be on the website? All diplomas do not have to be hung in the middle; the logo should not necessarily be that big.
First, you need to determine what our recipients expect – especially if we are just starting a business. Then focus on responding to those needs. What the competition is doing on your website is not the most important thing!
The client recognizes us by the colors and style of the site, right? The distinctive logo of a law firm will simply be easier to remember than the same golden weight than any other law firm uses. At this point, it is worth analyzing the competition; in order to do it differently yourself!
Colors should distinguish us, and icons should speak about our values. Pictures with ties suggest seriousness, and ordinary shirts suggest creativity and professionalism. Which fits your business better?
The sales process
Every entrepreneur wants his website to generate business. To do this, it must be closely correlated with the sales funnel and the entire sales process. It’s worth building your website in a thoughtful way – if you want to run a blog, let’s create such a subpage; if we record webinars, let’s prepare an appropriate tab. When the final stage of marketing is getting a lead, let the client know what will happen next.
Once again, the action plan turns out to be indispensable when creating a website. Thanks to him, the whole process will be successful – very quickly!