How To Analyze The SEO Of Your Website?
To analyze the SEO of your website, there are several elements that you must take into account.
In this article, we will show you what are the essential aspects so that you can do a complete SEO study for your page and know from what point you start.
What Do You Need To Analyze The SEO Of Your Website?
To analyze SEO, we need to use some SEO tool that provides us with information about searches and user interactions on our website and our position on Google.
These tools can be Google’s own:
- Google Search Console
- Google analytics
But we can also use other tools that help us do backlink analysis, keyword study, our position in Google, etc.
There are many such tools, such as:
- Keyword tool
What Elements Should You Analyze To Do An SEO Study Of Your Website?
When doing a complete SEO study of a web page, there are several elements that we must consider.
Status Or Status Of The Web Domain
The first thing is to be clear about some information about the current situation of our website, such as:
- Number of URLs: how many urls of your domain are indexed in Google if any are indexed.
- Domain Age: Since when does the domain exist. Old domains are usually easier to position than new ones if they already have part of the SEO done, especially with projects that start from scratch.
- Domain authority: it is a metric that allows us to know the reputation and authority of a website.
- Spam score: indicates the categorization of a website according to its spam score. There are websites linked by other spam pages and with little or bad content that may not have a good consideration by Google and may be penalized.
Organic positioning tells us the URLs that are positioned for a series of keywords.
Each URL will be positioned for different keywords. For the more keywords a website positions, the more likely it is to get traffic.
Long-tail or short-tail keywords come in here. Long-tailed ones are those that have fewer searches but are easier to the position. Longtails are highly sought after and highly sought after, but they have more competition.
It would be important to know, of all our URLs, which ones are in the top 1-3 of Google, according to the keywords that interest us. Also take into account the keywords that are in the top 10 and those that appear on pages 2, 3 or 4.
Your website doesn’t have to be ranking for all potentially interesting keywords. Therefore, when analyzing our positioning, we should not also leave out the keywords that could be interesting for our project, but for which we are not positioning.
The study of keywords can be done taking as a reference to the keywords for which we do the position. But we must also take into account keywords for which we may not be positioning and observe opportunities to create content optimized for those keywords.
With SEO tools, we can take a close look at who our competitors are.
- What keywords do they rank for?
- What organic search traffic they have
- What is your domain authority
- How old is your domain?
- From which domains they are linked
Ideally, select between 5 and 10 competitors so that the work does not become huge. Generally, there will only be a few relevant competitors.
The backlinks or external links of our website are another aspect that must be analyzed. It is important to know:
- From which domains they link us.
- The authority of those domains.
- The ratio of follows / no-follow links.
- The anchor text of those links.
- The spam score of those domains.
- The domain extension (.com, .es, .gov, .net, .org…).
- The URLs that receive the most links and with what anchor text.
Here it is convenient to compare our backlinks with those of our competitors. Sometimes browsing from which pages they are getting these links can help us in our link-building strategy.
Seeing the status of our internal SEO will also be helpful for an SEO study. We must take into account how the texts and contents of each URL are optimized for the keywords for which we are trying to position.
We must also take into account the meta-tags, such as the meta-title and the meta-description since they have to be well worked in order to obtain a good CTR.