Top Quotes By Marketing Experts And Marketing Gurus
Marketing is one of the cardinal processes that will help you create different ways to generate revenue and sales. Marketing of your product or service is so important that no matter how outstanding your product is, if you don’t have creative marketers or a creative and effective marketing strategy for your business, then your effort to get more sales and revenue will not bear fruit and you will not be able to achieve your organizational goals.
Different marketers and gurus have defined marketing and its importance in different ways. According to them, both traditional and digital marketing practices are effective as long as they align with your product and are conducted at the appropriate time. Here are a few quotes that you can have a look at and make sure that you get a good understanding of them.
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“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan
This is one of the fundamental principles of marketing that you have to follow as a marketer. In the current era, businesses invest a heavy amount of money to measure the effectiveness of their marketing strategies and the marketing channels that they are using. This is important as your product and marketing channel should align with each other and one should always explore new channels and innovative ways to market their products.
“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan
Brian Halligan who is the mind behind HubSpot provides a contrast between good content and great content. One of the biggest brands that are known throughout the industry can be seen putting a lot of effort and money on creating the best content that compels the user to buy their product. One of the best examples can be seen in products like Nike as it advertises its sportswear using celebrities, some amazing visual content, taglines and product placement. You can have a look at different advertisements on networks. Cable TV services by Spectrum provide the best and affordable entertainment and programs using Spectrum Select channels. Get more information on Spectrum Select packages and offerings using their toll-free number.
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
CEO and Founder of STORIFIED provide a very interesting way to explain how content marketing should work and how it should be made effective enough to provide information about your brand. Content marketers should strategically create marketable content and always direct the users to the brand’s website. This way your users will explore the entire website and click on the Call to Action button. To get this done make sure that you keep a keen eye on the keywords for your brand. Also, never sound like a salesman when it comes to marketing your product on social media or the website. Rather than that, make sure you provide users with information that can help users get a solution to a general problem they might be facing.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
This is one of the best strategies that marketers throughout the industry are using to market their products and services. One of the foremost strategies is to avoid sales pitches and sounding like a salesman who is desperate to sell his goods. Rather than one of the most effective approaches is to provide a solution to a user who might be coming on a website and reading your content and getting his problem resolved. One can use their keywords and backlink strategically so that the user reaches your website and makes a purchase.
It won’t be wrong to say that both traditional and digital marketing principles are applicable when you are marketing your product. Marketers should always make sure that the marketing strategies and tools that businesses use should align with the products and services they are offering. Also, when it comes to digital marketing, marketers should use the appropriate social media channels to post their content so that they get the relevant audience and get conversions.