Automotive Social Media Content Ideas In 2021
With the hindsight of a few years, 2021 is a great time to prepare for what’s ahead with your social media content. Automotive can be a great niche for awesome content ideas.
The automotive industry will always be evolving, so stay on top of what’s new and what it means to your business. Your goal should be to keep your audience engaged and interested in your brand through your automotive social media content.
If you plan to get a used car for social media content, the first step is to make sure you have a comprehensive history check. This will give you an idea of what kind of condition it’s in, finance check, write-off check, and so on.
If you’re interested in automotive content ideas, think about what’s coming in the future. You might even want to consider the latest trends that are already starting to take shape. Here are some tips for you to get started creating your automotive content ideas and to help you stay relevant.
1. Auto Show Coverage
A great idea would be to post a list of the new cars coming out at upcoming auto shows or to provide updates about them afterward. If you have connections with the shows, they could even let you come to the show and cover it for social media content.
2. Review a New Model
This can be a great way to introduce a new model to your target audience by providing them with honest, in-depth reviews of the car that can help them decide if it’s right for them. Auto reviews are one of the most popular automotive content ideas for automotive content creators. This is because cars are very expensive, they serve an important function in people’s lives, and they offer a lot of enjoyment to the people who own them.
So why not create a regular auto review for your social media platforms? These reviews could focus on any aspect of the vehicle such as the safety rating, fuel efficiency, design, and much more. You could also review older models to provide updates, news, and tips.
3. Customer Reviews
As you might have guessed by now, people love to read reviews about products they’re considering, so why not do the same for automotive products? There are many different ways to go about this, but the easiest would be to reach out to your customers and ask them to provide feedback about a new car. You could then publish that content on your social media platforms.
4. Car Shopping Tips
Provide tips for car shoppers who want to know what they should expect when shopping for their next vehicle. These can include how to choose a reliable, well-maintained used vehicle, which dealership they should go to if they’re having trouble choosing, and even which dealerships are reliable when it comes to warranties and repairs.
6. Coupons And Deals
Provide an easy way for your customers to save money by providing coupon codes and deals. This could include coupons for different products and services such as fuel, insurance, tires, and more.
7. Event Promotions
Automotive events are fun and exciting ways for automotive companies to connect with their target audience and help them learn about new models. If you happen to be invited to such an event, you could promote it on your social media platforms. You could also have a contest where you give away tickets to the show to your followers and ask them to submit questions for the event to get a chance to win a prize. This is a great way to reach a broad audience.
8. Auto Show Promotions
Another way to do promotions would be to advertise on your social media platforms during the various car shows that occur throughout the year. If you’re at the show, you could provide free giveaways such as stickers, posters, and more for your followers.
9. Automotive Articles
If you’re an expert in an area related to cars and automotive, why not write a regular article for your social media platforms? In the articles, you could answer automotive-related questions that your followers ask daily, provide tips, reviews, and much more.
10. Car Products
If you have any knowledge about car parts, batteries, tires, and much more, you could make content related to these products for your social media platforms. You can provide useful information about each product, including how it can improve the performance and longevity of the car. You could also include links to related products that would help customers learn more about them and maybe purchase them as well.
11. Auto Mechanics
Another way to reach a targeted audience would be to cover automotive mechanics, including how to perform different maintenance tasks on your car and how to know when something needs to be fixed or replaced. You could use the opportunity to answer questions that your followers have daily, give advice, and much more.
The Internet has become a major tool for marketers to connect with their target audiences, including those who like cars. The tips provided in this post are a starting point for you to begin your journey in reaching out to customers online through your social media platforms.