Top 10 Most Viewed Reel on Instagram
Instagram Reels has taken the world from being an experiment of the short form to being one of the greatest content engines of all time in the history of social media. With the number of video views being in the billions on a daily basis, the platform has given birth to global brands and celebrities who have overnight become the next big online viral sensation. Dance trending silent comedy films, movie ads and wholesome moments have now gotten competition for attention in a never-sleeping scroll.
When analyzing the most viewed reel on Instagram there is a definite pattern: it is the emotional connection, simplicity and shareability which are more important than facilitating the complexity in the production. Some of the videos are pure brand campaigns, some are random seven-second videos. Still, all of them perfected the art of paying attention.
Below is a well-vetted breakdown of the top 10 most viewed reel on Instagram as measured by the number of views and the cultural impact.
1. Samsung Mobile – Behind the Scenes of “Epic Worlds” (1+ Billion Views)
The number one holder of the crown is the most viewed soundtrack on Instagram of the crown being Samsung. It’s a behind-the-scenes clip of the “Epic Worlds” campaign that reached the one billion view mark – something that few videos on any form of the platform even come close to.
Shot with the Samsung Galaxy S23 Ultra, and that stars Emma Myers, the reel is cinematic storytelling with some amount of product placement. The trick it has played, in order to be successful, has been that of the human spectacle and authenticity. Instead of having the feel of an ad, it had the feel of a movie preview – and that made all the difference.
2. Muhammed Rizwan – “Has Anyone Seen the Ball?” (553+ Million Views)
Seven seconds was the amount of time that the football kick that a journalist Muhammed Rizwan had kicked sent him into the record books. Filmed from Keralamkundu Waterfalls, the reel shows a disappearing dramatic view of a football into the waterfall.
The simplicity is striking. No background music. No special effects. Just the time, scenery and curiosity, with over 553 million views, it became one of the most watched from an account of a person on Instagram and even became famous along with the Guinness World Records.
3. BTS J-Hope – Samsung S23 Ultra Ad (330+ Millions Views)
When BTS are meeting Samsung virality is pretty sure. Featuring a rope’s worth of J-Hope hilariously taking a selfie. 330 million + views.
The genius of this is understatement. No dramatic script. No elaborate choreography. Just a world-class global superstar smiling into a camera. The leveling of the fan loyalty led to the success of the hit at the time that proved that influence and authenticity are often more important than grandiose production.
4. Samsung Galaxy – “Epic Worlds” Teaser (327+ million Views)
Another entry from Samsung gives brand consistency. The teaser for “Epic Worlds” tallied over 327 million views, which goes to show the effects of storytelling for altering product marketing.
The reel is a look into a cinematographic world that is filmed all onto a smartphone. It is promotional, but graphically attractive enough as to feel more like entertainment than advertising.
5. Aurélien Froissart – “The CUTEST Thing Ever Happened” (302+ Million Views)
Aurgetti played on the recommendation of songs, Aurélien Froissart created an audience on the basis of playing songs by request from strangers. In this now-legendary reel, a young violinist recognizes him in the middle of the performance and makes an unexpected duet.
This emotional pull is irrefutable. Surprise collaborations give people a feeling of joy and belonging to a spontaneous and magical moment. With over 302 million views, there is evidence that there is power in wholesome content being able to stand up to the corporate giants.
6. “There’s No Dark Side of the Moon” – Samsung Galaxy (298+ Million Views)
Night photography was the major topic in this amazing and graphically great reel by Samsung. Playing up the zoom and low-light features of the Galaxy S23 Ultra, the clip is about the tension between aspiration and technology.
The reason it had wound up being one of the most watched on Instagram is just down to the fact that it demonstrates a feature that people just really want to test themselves with.
7. Khaby Lame – Learn From Khaby 298+ Million Views
The silent comedy is dominated by Khaby Lame. In this viral clip he checks an unplugged iron over and over as universal anxiety is made.
The engine of this here is relatable humour. No dialogue – no language barriers – expressive reactions. That is one of the reasons why Instagram has the most views of reels.
8. Khaby Lame – “BTW I Love This Kid” 272+ Million Views
Another of those viral hits from Khaby Lame and it’s a fun computer interaction with a kid at a traffic light. The reaction of a bored kid turns the tables too, in that Khaby’s grinning expression assumes the joke here.
It’s its unpredictability that makes it so charismatic – a sexist split is gold for comedy.
9. Shivanjali Porje – “Blink & Express” 260 Million+ Views
Shivanjali Porje proved how age is not relevant in the world of virality. Her face transformations as an artist captivated millions:
The reel’s appeal is the pure talent and purity – both of which say pretty much a lot on a cross-cultural level.
10. Rohit Sharma – “I Am So Sorry @thetravellustsoul” (255M+ Views)
In this playful couple prank, Rohit Sharma gets into the act of destroying his wife’s lipstick after feeling his wife tossed his sneakers. The overreactions were there to ensure the reel was immediately shareable.
Couple humor has its place as the content of short-form video, especially if responses are believable and organic.
Final Take
Reviewing the list gives the curious impression of a mish-mash of all sorts: billion-dollar brands are interspersed with teenagers, silent comedians and kid prodigies. Instagram’s best ways to see Instagram views. The Reel with the best views on Instagram is not computed on a budget alone. Rather it is able to thrive on being relatable, being emotionally charged and having power from fandom or being a cinematic genius.
Short-form video has flattened the hierarchy of fame. A smartphone, a random, momentary or expressive reaction can go head-to-head with global marketing campaigns. That unpredictability is what makes Instagram Reels so addictive – and has the next record-breaking video potential of being anybody.
Also Read: Complete Guide To Unlock the Butterflies Lens on Snapchat
