To write effective Google Ads ads, you need to choose the right copy, that is, able to push users to click. Here is the complete guide that will show you how to make a difference in your advertising campaigns on the number one search engine in the world.
A Google Ads ad consists of three elements:
The copy, i.e., the textual part of the target audience’s promotional message, makes the difference in online advertising campaigns.
Among the main characteristics that the text of an ad on Google Ads must have to be effective, there are some suggested by the search engine itself: first of all, it must be specific, informative, relevant, interesting, and engaging.
Google also provides aspiring advertisers with a best practice guide, explaining how to write a sales ad effectively. The list of tips (related to copy, but not only) includes:
In addition to Google’s advice, there are other useful tips for choosing the right copy to make a Google Ads ad truly effective. One above all: to be clear and immediate. In designing a copy for an advertising campaign on Google Ads, creativity is a double-edged sword: a text that is too complex risks confusing the reader and distracting him from the focus of the ad, that is what is being promoted. And the benefit to the user who clicks.
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